The showcase, exceptionally fitted out as a performative space open to the public, hosts The Entrepreneur, a work imagined by Laurent Kropf which is inspired both by the 18th century workshop and the 21st century curatorial approach.

The Swiss artist living in Bordeaux embodies the figure of the artisan-entrepreneur, whose main activity consists in producing objects in series. About fifteen artists each provided him with plans for a multiple, a work of art that could be produced in multiple copies. They thus accepted the invitation to take on the role of the owner for the occasion, who provides the contractor with the work to be done.

Produced on site, the works are exhibited in the window and sold during openings to the public. The barge can then meet the artisan-entrepreneur and acquire a certified original work of art. He is thus allowed, in turn, to embody for posterity and for a small fee the role of collector and owner of a heritage. By diverting the reputedly essential figure of the gallery owner and by fixing the price of the object in an intrinsic way, Laurent Kropf not without humor questions the value of art.

The entrepreneur thus considers the work of art in its entirety, allows to approach the romantic myth of the artist / craftsman and to apprehend a relationship of proximity renewed to the processes of creation. This idealized vision underlies the critique of a marginal economic system. Because if he approaches with nostalgia the figure of the apprentice and the master's workshop, he also questions in a more contemporary way the function of assistant, often food, sometimes schizophrenic.

This proposal echoes the reflections which led in 1998 to the creation of Buy-Sellf, the first catalog for the sale of works by mail order, and which still continue to animate Zébra3 today through its production activities.

Website: www.lentrepreneur.pro

With works by Pauline Beaudemont, Charles Cuccu, Philippe Daerendinger, Karim Forlin, Gilles Furtwängler, Vincent Ganivet, Aloïs Godinat, Vincent Kohler, Pierre Labat, Mélodie Mousset, Damián Navarro, Philippe Oberson, Guillaume Pilet, Tatiana Rihs, Denis Savary, Christine Solaï and Pierre Grangé-Praderas.

Project produced with the kind collaboration of Florent Larronde / SAME O